This little scenario was knocked up for a group exercise I ran for the Local Government Association leadership course. A good laugh! Standard disclaimer! The story, all names, characters, and incidents portrayed in this production are fictitious. No identification with actual persons (living or deceased), places, buildings, and products is intended or should be inferred!…
Author: Clayton Wehner
The Missing Sandwich – our Shootsta training video
This is the video that we put together in an afternoon for our Shootsta training. I still reckon it’s the best of the bunch! The original and best.
Article: Ben Folds and his ‘home town’ of Adelaide
I’m a big fan of Ben Folds…did you know he lived in Adelaide once? I wrote an article about it over on the Adelaide Living blog… Adelaide is recognised as the ‘home town’ of many talented Australian musicians – Sia Furler, Jimmy Barnes, Paul Kelly, Guy Sebastian to name a few – but it was…
How to build a brilliant Linkedin profile
I think this was my most popular Linkedin post of all time (9,482 views) – a post about how to use Linkedin well! How does your Linkedin profile look? Linkedin is the world’s largest professional network with over 467 million account holders. If you’re in business or white-collar work, then you need to be a…
New City of Adelaide website video
We created a quick video to promote the new City of Adelaide website.
Our Parking Awards pitch for UPark Frome
We put in an entry for the Best Marketing and Communications at the annual Parking Awards. Unfortunately didn’t get a win, but here is our video entry:
Job interview video for City of Adelaide job
This is the short video I put together to apply for the position of Manager Marketing Operations and Innovation.
Presentation: The Future of the Public Library – from dusty tomes to disruptive technologies
In early September 2017, I delivered two presentations to the Public Libraries Western Australia conference at the University of Western Australia in Perth. The first of the presentations was entitled ‘The Future of the Public Library: from dusty tomes to disruptive technologies’. You will find the slides of the presentation below: The Future of the…
Presentation: Marketing the Library – How to Achieve Cut-Through Amid a Tsunamis of Marketing Messages
Some thoughts about how to market your library in this day-and-age – the second of two presentations that I delivered to the Public Libraries Western Australia Conference in September 2017. Marketing the Library: How to Achieve Cut-Through Amid a Tsunamis of Marketing Messages from Clayton Wehner Video Here’s the video recording…
Presentation: How to create a website for your business
I delivered a presentation to a small group of business owners at the Unley Library on 26 August 2017 entitled ‘Creating a Website for Your Business’. The presentation covers: Why websites are important Where websites fit into a business’ digital mix A simple website development methodology – BPADCOM: 1 – Business Requirements 2 – Platform…
Presentation: Social Media and Libraries
The good folks at the Public Libraries of South Australia Association asked me to deliver a presentation about social media and libraries at their training day on Monday 24 July 2017. The presentation can be accessed below. Much of the presentation draws upon the content of the recently-released Sensis Social Media Report 2017. Social Media…
Article: How digital technology can help South Australia fix its health system
I wrote this piece to try and score a job in digital health…didn’t get the job… The South Australian Government recently announced that the new Royal Adelaide Hospital (nRAH) will open on 5 September 2017. The announcement comes after a series of delays and contractual disputes that have postponed the hospital’s opening by almost 18…
A thumbs up to the people who monitor social media at @SAPowerNetworks
If you’ve been following the media in recent months, you will know that South Australia has become a bit of national joke due to the apparent fragility of its electricity infrastructure. In September 2016, the state experienced a near-total electricity blackout after three of the four electricity interconnectors with the eastern states were taken out simultaneously…
Amazon is coming to Australia
As a small-time book retailer, I have always followed the fortunes of the company that pioneered online bookselling way back in the 1990s—Amazon.com. Despite not turning a profit for many years after its launch, Amazon has now hit its straps. It recently became the world’s eighth largest retailer and has signalled a massive growth phase with plans…
New TAFE SA website
Over the past eight weeks, I have been working with a small cross-functional team to deliver the new TAFE SA website. I’m pleased to say that it is now live at https://www.tafesa.edu.au. Due to a variety of circumstances, the project team found itself with about ten weeks to deliver a brand new site, complete with…
Common Dog and the Lobster
As a third year Army officer cadet at the Australian Defence Force Academy, I spent the blisteringly hot months of February and March 1994 at one of the Army’s most recognised field training hellholes: Singleton in New South Wales. Whilst the Air Force cadets jetted between air conditioned Officers’ Messes during their Single Service Training,…
An Industry Analysis of the Australian Print Bookselling Industry
The following is an assignment that I wrote for the Strategic Management unit in my MBA. We were required to produce an industry analysis incorporating strategic management frameworks and tools, such as Porter’s Five Forces and PEST analysis. I’m publishing it here because it might be of interest to booksellers or other strategic management students….
Social Media Policy template
Every organisation should have a Social Media Policy. Does yours? If not, we’ve got a great Social Media Policy Template that you can use. PDF VERSION: MS WORD VERSION Whilst social media has proven to be a very effective marketing and communications tool, it is a ‘double edged sword’ and presents some unique challenges for…
It’s not me, it’s you: build websites for your customers
I’ve helped build websites for various organisations, including some very large, monolithic organisations. There’s one thing that sticks out as the most important thing that you must not do if you hope to have a successful website. It’s a thing that many senior executives don’t quite understand. And here it is. You must not build a website…
Gigcity Adelaide Needs a City-Based Technology Precinct
So I wrote this article in October 2016 and guess what? It came true! The State Government is to be applauded for its newly-announced plan for Adelaide to become Australia’s first ‘Gigcity’. Adelaide is the first international city to join the growing US Ignite Smart Gigabit Communities Program, creating new opportunities for innovative businesses to…