As a third year Army officer cadet at the Australian Defence Force Academy, I spent the blisteringly hot months of February and March 1994 at one of the Army’s most recognised field training hellholes: Singleton in New South Wales. Whilst the Air Force cadets jetted between air conditioned Officers’ Messes during their Single Service Training,…
Month: November 2016
An Industry Analysis of the Australian Print Bookselling Industry
The following is an assignment that I wrote for the Strategic Management unit in my MBA. We were required to produce an industry analysis incorporating strategic management frameworks and tools, such as Porter’s Five Forces and PEST analysis. I’m publishing it here because it might be of interest to booksellers or other strategic management students….
Social Media Policy template
Every organisation should have a Social Media Policy. Does yours? If not, we’ve got a great Social Media Policy Template that you can use. PDF VERSION: MS WORD VERSION Whilst social media has proven to be a very effective marketing and communications tool, it is a ‘double edged sword’ and presents some unique challenges for…
It’s not me, it’s you: build websites for your customers
I’ve helped build websites for various organisations, including some very large, monolithic organisations. There’s one thing that sticks out as the most important thing that you must not do if you hope to have a successful website. It’s a thing that many senior executives don’t quite understand. And here it is. You must not build a website…