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Clayton Wehner
Clayton Wehner

Funnel visualisation for UPark Plus

Posted on May 13, 2020July 23, 2020 by Clayton Wehner

We’ve just released a new parking product called UPark Plus. Good timing – we released it during COVID-19 as a ‘touchless parking’ option and attached a cheap $8 parking offer for parking in the CBD. Uptake has been pretty good.

To create a UPark Plus account, it’s necessary to sign up on the UPark website and there is a 14-step process to get your hands on a UPark Plus card. 14 steps!

Being a good UX/CX person and an analytics geek, I have pulled together a funnel visualisation in Google Data Studio to understand the flow of users through the sign up process. There are some clear user ‘drop offs’ in the funnel below and we’ll work on improving the UX at those junctures…

Shout out to Benjamin Mangold at Loves Data for the inspiration – this is a great video that steps you through the process: https://www.youtube.com/watch?v=Q-XQrehoBv4

  • funnel visualisation
  • goal flow
  • google analytics
  • google data studio
  • upark
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    Clayton Wehner

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