I recently spoke on a Stackla webinar about how the City of Adelaide responded digitally to the COVID-19 crisis, along with Damien Mahoney from Stackla and Tyra Gunnis from Michael Hill Jewellers.
Category: Social Media
Case study about City of Adelaide from Hootsuite
Hootsuite has written up a nice case study about the City of Adelaide digital and social media program. How the City of Adelaide Scaled and Humanised Its Service Delivery with Hootsuite The City uses chatbots and social media to provide constituents and visitors with innovative access to government services THE CITY OF ADELAIDE is an…
How to build a brilliant Linkedin profile
I think this was my most popular Linkedin post of all time (9,482 views) – a post about how to use Linkedin well! How does your Linkedin profile look? Linkedin is the world’s largest professional network with over 467 million account holders. If you’re in business or white-collar work, then you need to be a…
Presentation: Social Media and Libraries
The good folks at the Public Libraries of South Australia Association asked me to deliver a presentation about social media and libraries at their training day on Monday 24 July 2017. The presentation can be accessed below. Much of the presentation draws upon the content of the recently-released Sensis Social Media Report 2017. Social Media…
A thumbs up to the people who monitor social media at @SAPowerNetworks
If you’ve been following the media in recent months, you will know that South Australia has become a bit of national joke due to the apparent fragility of its electricity infrastructure. In September 2016, the state experienced a near-total electricity blackout after three of the four electricity interconnectors with the eastern states were taken out simultaneously…
Social Media Policy template
Every organisation should have a Social Media Policy. Does yours? If not, we’ve got a great Social Media Policy Template that you can use. PDF VERSION: MS WORD VERSION Whilst social media has proven to be a very effective marketing and communications tool, it is a ‘double edged sword’ and presents some unique challenges for…
Two wide-eyed Aussies visit Linkedin in San Francisco
Recently I spent two weeks in the United States attending a conference and I had the opportunity to visit two of the world’s biggest internet companies in San Francisco, Google and Linkedin. Like many tech enthusiasts, I have a bit of a fascination with Silicon Valley and the global internet behemoths that originated there. So…
The 25 success factors for doing social media well in organisations
Many organisations believe that ‘doing’ social media simply involves setting up a Twitter feed, Facebook Page or Instagram page and posting the odd piece of content. Such a strategy is not likely to bring any degree of success. Here are 25 success factors for implementing a successful organisational social media strategy – how does your organisation stack…
Use UTM tags to understand the quality of your website traffic sources
Ever heard of Urchin Tracking Module, or UTM, tags? It’s probably quite likely that you’ve come across them, but most people don’t really know what they’re for. They’re the funny little parameters that you sometimes see tacked on the end of website addresses. What do these tags do? Basically, these tags allow you isolate and analyse your…