On this grainy Youtube clip, the voiceover suggests that this is probably the most embarrassing moment of Malcolm Blight’s football career, as commentator Lou Richards incredulously exclaims ‘I think he may have put that through for a point, he’s run the wrong way…he thought that was the goals!’ There is of course a simple explanation for Blight’s error. At…
Month: September 2015
Use UTM tags to understand the quality of your website traffic sources
Ever heard of Urchin Tracking Module, or UTM, tags? It’s probably quite likely that you’ve come across them, but most people don’t really know what they’re for. They’re the funny little parameters that you sometimes see tacked on the end of website addresses. What do these tags do? Basically, these tags allow you isolate and analyse your…
Is the ‘goon bag’ South Australia’s finest invention?
South Australia is home to some of Australia’s (nay, the world’s) best-known inventions – the Hills Hoist clothes-line, the stump-jump plough and, yes, we’ll even lay claim to founding pharmacological penicillin (Howard Florey was a South Australian). It is a little known fact, but perhaps SA’s finest invention of all is the humble ‘goon bag’ – a…
An Apricot, Peach & Chocolate Sensation from SA
Is there any better Easter gift for a Canberra-based friend than a 6kg bag of SA’s favourite chocolate treat, Menz FruChocs? I think not. I personally would love to be on the receiving end of such chocolately, apricoty and peachy goodness. Yet my goodwill offering was received coolly – ‘they were OK, but nothing to write…
How to brief a digital agency – and why doing it properly is critical
I’ve worked at a couple of places where there has been ‘bad blood’ between the client organisation and their outsourced digital agency. These client-vendor disputes are costly, time-consuming, energy-sapping and just plain bad for business for both organisations involved. Having worked extensively on the client-side, I know that client organisations are inclined to lay the blame firmly at the…
Retractable Floodlight Towers
I have been revelling in frequent trips to the fantastic new Adelaide Oval to watch the cricket, AFL and soccer, much to the chagrin of my wife who bemoans having to stay home with the ‘clowns’ (our two children aged 4 and 6). The stadium is truly world-class and it has given the city of Adelaide…