You know you’re in Adelaide when the nightly news bulletin is headlined by yet another story about a moronic, drunken European backpacker destroying the undercarriage of their hire car by accidentally entering the O-Bahn Busway at Hackney. Not only is the entrance clearly sign-posted, but there’s a special ‘second chance’ exit for cars that fail the…
Author: Clayton Wehner
Why your website is still your most important digital asset
Whilst we live in the era of social media and mobile apps, it’s important to understand that your website remains your most important digital asset. Here’s why… You ‘own’ your website and it’s enduring. You have complete control over your website. You own the domain. You control where it is hosted. You have the ability…
POST – A simple methodology for conceiving your digital strategy
Many organisations put the horse before the cart when conceiving their digital strategy – typically they start with the tactical stuff: they whack up a blog, rip out a Facebook Page, or start building an app, without really thinking about the reasons why. That ain’t strategy. That is doing digital for the sake of doing…
‘Bung Fritz’-Dispensing Butchers
One of the enduring memories of my childhood is spending time at my Nan’s place in the Riverland town of Renmark and accompanying her to Lindner’s, a local family-owned butcher just around the corner. Once my Nan had completed her transaction, the generously proportioned butcher would smile at us kiddies, give his offal-stained hands a cursory…
A digital strategy and operations model
If your business is serious about digital, then it’s important to invest some real time and effort developing a ‘digital strategy’. Unfortunately many businesses believe that building a website and opening a Facebook Page constitutes a ‘strategy’, but it’s a little more involved than that; at least it is if you want to derive as much benefit from…
Wellington Adds Up, but does Adelaide?
I read with some dismay yesterday in The Australian that Aussie startup companies are being actively courted by the city of Wellington in New Zealand. Recently, five Australian startups were lucky winners of the ‘Wellington Adds Up‘ competition and were flown ‘over the ditch’ to inspect the city’s tech and startup scene. They came away…
Love Your Library – Rediscover the benefits of your library service
When was the last time that you visited your local library? Next time you have a spare 15 minutes, I recommend that you drop in and take a look at how the humble library service has evolved. You will be surprised. The library service here in South Australia is fantastic and I’m sure you’ll be wondering why…
The competitive forces that are laying waste to booksellers
As an online book retailer myself and a lover of books, I was disheartened to see the demise of yet another Australian bookstore chain last week. Adelaide-based specialist university textbook retailer Unibooks, which has been in business for 80 years, will close its doors in 2016, with up to 100 employees set to lose their jobs. Are…
The ‘stobie’: our indestructible electricity pole
Back in the late 1980s, the number one ruckman for our Adelaide Hills-based Under 14 footy team was a kid that we called Stobie pole. I’m not even sure that he had a real name. At least, I have no recollection of him having any other name. The nickname was apt. Having already broken the…
RIP the annual staff performance review?
I was interested to read yesterday that consulting firm Deloitte has decided to scrap its bi-annual staff performance review in Australia in favour of real-time assessments. This is all part of a global initiative at Deloitte to reinvent its performance management system. Deloitte Australia’s head of people and performance Alec Bashinsky told SmartCompany that the traditional staff performance…
A South Australian drink that outsells Coca-cola
The servos, delis and bakeries in the eastern border towns of Pinnaroo, Bordertown and Yamba were always well stocked with South Australia’s flavoured milk of choice, Farmers Union Iced Coffee. Homesick, car-weary South Australians, returning home for Christmas via the badlands of New South Wales and Victoria, would pine for their first taste of the…