We’ve been working with Wakefield Press on a little content collaboration for our online storytelling platform, Adelaide Living. Wakefield Press is a proudly South Australian-owned and operated independent book publisher, based in Adelaide. Many of their publications are inspired by Adelaide local identities, events and places, which makes them a great fit for Adelaide Living. Since…
Tag: content marketing
Content marketing for Ramadan
Story-telling and digital content marketing are key pillars of our marketing strategy at the City of Adelaide. Take for example this great piece by my colleague Skye Murtagh about Ramadan. Skye reached out to members of Adelaide’s Muslim community to find out how they experience Ramadan in Adelaide, how it differs from their birth countries,…
What is content marketing?
You may have heard the term content marketing and wondered what it is. What is content marketing? Content marketing is an increasingly important strategic marketing approach for organisations seeking to deepen relationships with their external customers. Quite simply, content marketing is creating and distributing valuable, relevant, and consistent content, to attract and retain an audience. Unlike…