We put in an entry for the Best Marketing and Communications at the annual Parking Awards. Unfortunately didn’t get a win, but here is our video entry:
Category: Technology
Presentation: The Future of the Public Library – from dusty tomes to disruptive technologies
In early September 2017, I delivered two presentations to the Public Libraries Western Australia conference at the University of Western Australia in Perth. The first of the presentations was entitled ‘The Future of the Public Library: from dusty tomes to disruptive technologies’. You will find the slides of the presentation below: The Future of the…
Presentation: How to create a website for your business
I delivered a presentation to a small group of business owners at the Unley Library on 26 August 2017 entitled ‘Creating a Website for Your Business’. The presentation covers: Why websites are important Where websites fit into a business’ digital mix A simple website development methodology – BPADCOM: 1 – Business Requirements 2 – Platform…
Article: How digital technology can help South Australia fix its health system
I wrote this piece to try and score a job in digital health…didn’t get the job… The South Australian Government recently announced that the new Royal Adelaide Hospital (nRAH) will open on 5 September 2017. The announcement comes after a series of delays and contractual disputes that have postponed the hospital’s opening by almost 18…
Gigcity Adelaide Needs a City-Based Technology Precinct
So I wrote this article in October 2016 and guess what? It came true! The State Government is to be applauded for its newly-announced plan for Adelaide to become Australia’s first ‘Gigcity’. Adelaide is the first international city to join the growing US Ignite Smart Gigabit Communities Program, creating new opportunities for innovative businesses to…
The learning spaces of the future
The humble classroom looks destined to be confined to the annals of history. I attended a meeting the other day to discuss what campus ‘learning spaces’ will look like in 25 years’ time. That’s a long time horizon and it’s extremely difficult to predict with any degree of certainty how the classroom of 2041 will function. But…
A Quick Read While You Ride? Free Magazines on the Tram Initiative
The Free Magazines on the Tram Initiative Recently I helped Public Libraries of South Australia and the Department of Planning, Transport and Infrastructure with an initiative to provide a selection of free electronic magazines to commuters on Adelaide’s metropolitan tram service. The initiative was launched on 10 August 2016 with this press release from the…
Disrupt your own business…before somebody else does
There is a great little quote about ‘disruptive technologies’ that is regularly bandied around, although I’m not entirely sure of its origin: ‘Disrupt your own business before someone else does’ A Google search for ‘disrupt your own business’ reveals a host of articles about this topic on Forbes, Harvard Business Review, Fast Company et al. It’s…
What is a SWOT analysis?
I’ve just finished watching the latest series of Silicon Valley (series 3) on Foxtel. It’s an extremely funny comedy about a tech startup company in Silicon Valley and I recommend that you take a look. In Season 2, the earnest and often-disrespected Jared Dunn proposes that the team undertake a SWOT analysis to help evaluate an important decision. Despite…
Uber uber alles?
Recently I’ve been using the ride sharing service Uber more and more – it’s one of the latest innovations in the ‘sharing economy’. The idea behind the ‘sharing economy’ is that individuals with an existing asset – like a car or a home – can share that asset with others in return for a fee. With…
Humans need not apply
The more I read, the more I am concerned about the future of the economy here in South Australia and worried about the future employment prospects for my children in this state. As I write this, the South Australian unemployment rate is the worst in the nation at 7.7% – the next worst is Tasmania with…
Don’t hire a digital person unless they can pass this test
Organisations are increasingly going to market to hire ‘digital specialists’, ‘digital project managers, ‘digital strategists’ and ‘digital marketers’. I monitor the job advertisements in my home town of Adelaide and it is clear that jobs with ‘digital’ in the title are increasing significantly. Digital is a relatively new thing. The problem is that anybody who has…
Atlassian: a sustaining organisation
This is a minor paper that I submitted for my MBA unit ‘Fundamentals of Leadership’ back in late 2014. We were required to write about a ‘sustaining corporation’. I chose Australian information technology success story Atlassian, a company that has recently listed on the New York Stock Exchange (the paper was written well before this). If…
Digital is dead, baby. Long live Digital.
I was lucky enough to get an invite yesterday to a great industry lunch put on by Sitecore here in Adelaide (thanks Tim and Nicole). Over a fantastic three course meal at Georges on Waymouth, we listened to a very insightful presentation by Trevor Clarke from Tech Research Asia about the direction that digital is heading in…
What is RSS?
I mentioned the acronym ‘RSS’ to a client the other day and she stopped me mid-sentence and asked: what is RSS, what does it stand for and is it useful? Like many people, my client was aware that RSS exists, but doesn’t quite know what to make of it. As a diehard RSS fan, I…
How to brief a digital agency – and why doing it properly is critical
I’ve worked at a couple of places where there has been ‘bad blood’ between the client organisation and their outsourced digital agency. These client-vendor disputes are costly, time-consuming, energy-sapping and just plain bad for business for both organisations involved. Having worked extensively on the client-side, I know that client organisations are inclined to lay the blame firmly at the…
Why your website is still your most important digital asset
Whilst we live in the era of social media and mobile apps, it’s important to understand that your website remains your most important digital asset. Here’s why… You ‘own’ your website and it’s enduring. You have complete control over your website. You own the domain. You control where it is hosted. You have the ability…
A digital strategy and operations model
If your business is serious about digital, then it’s important to invest some real time and effort developing a ‘digital strategy’. Unfortunately many businesses believe that building a website and opening a Facebook Page constitutes a ‘strategy’, but it’s a little more involved than that; at least it is if you want to derive as much benefit from…