As a small-time book retailer, I have always followed the fortunes of the company that pioneered online bookselling way back in the 1990s—Amazon.com. Despite not turning a profit for many years after its launch, Amazon has now hit its straps. It recently became the world’s eighth largest retailer and has signalled a massive growth phase with plans…
Tag: amazon
An Industry Analysis of the Australian Print Bookselling Industry
The following is an assignment that I wrote for the Strategic Management unit in my MBA. We were required to produce an industry analysis incorporating strategic management frameworks and tools, such as Porter’s Five Forces and PEST analysis. I’m publishing it here because it might be of interest to booksellers or other strategic management students….