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Case study about City of Adelaide from Hootsuite

Posted on March 23, 2020July 23, 2020 by Clayton Wehner

Hootsuite has written up a nice case study about the City of Adelaide digital and social media program.

CLIENT-REVIEW-City-of-Adelaide-Case-Study-230320Download

How the City of Adelaide Scaled and Humanised Its Service Delivery with Hootsuite

The City uses chatbots and social media to provide constituents and visitors with innovative access to government services

THE CITY OF ADELAIDE is an elected council that represents Adelaide, the capital city of the state of South Australia. Its elected officials represent the interests of Adelaide’s 25,000 residents and 315,000 daily city users, endeavouring to create a vibrant city experience that enhances life for residents and visitors alike.

The City’s vision is for Adelaide to be recognised as the world’s most liveable city (the city currently sits at number ten on The Economist Intelligence Unit’s global liveability ranking). Its responsibilities go well beyond the standard “roads, rates, and rubbish” tasks of a normal local council; it is also charged with stimulating business and investment, and attracting tourists and new residents to Adelaide. To do this, the City has developed a strong social media presence that delivers quality content to both residents and visitors and brings Adelaide’s “Designed for Life” brand story to life.

The City of Adelaide partnered with Hootsuite to centralise the management of its social media properties, to optimise its social media community management, and to maximise the efficiency of its social media team.

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