Menu
Clayton Wehner
Clayton Wehner

An Apricot, Peach & Chocolate Sensation from SA

Posted on September 10, 2015June 16, 2020 by Clayton Wehner
fruchocs

Is there any better Easter gift for a Canberra-based friend than a 6kg bag of SA’s favourite chocolate treat, Menz FruChocs? I think not.

I personally would love to be on the receiving end of such chocolately, apricoty and peachy goodness. Yet my goodwill offering was received coolly – ‘they were OK, but nothing to write home about’, my now-ex-friend opined.

It seems that those who choose to live in our nation’s capital are not only ungrateful, but they also lack the culinary understanding to appreciate one of South Australia’s best loved confectionary products.

Honestly, what’s not to like about apricot and peach centres covered in delicious milk chocolate?

It seems that confectioner Robern Menz has experienced similar indifference from outside of SA since the humble FruChoc first came into being back in 1948. Despite being recognised as an official ‘Icon of South Australia’ by the National Trust in 2005, the FruChoc hasn’t been able to eke out a market across the border after numerous attempts.

Fruchocs = Choc Apricot Balls?

Its most recent foray in May 2012 saw ‘FruChocs’ renamed ‘Choc Apricot Balls’ to save confusion – apparently interstate consumers starting pronouncing our favourite choccy balls ‘Fruc-hos’.  What the?

But the new name has claimed one casualty. Presumably poor old peach lost a ‘paper-scissors-rock’ challenge and was excluded from the name, leaving apricot to take all the glory. Such a pity, because it is the blend of both fruits that make this product so distinctive. Thankfully, the FruChoc retains its original name in the one place that counts – right here in SA.

Robern Menz reportedly produce more than 400,000,000 FruChocs every year at their Glynde factory and hope to further increase capacity to meet interstate demand. Let’s keep our fingers crossed that the ‘Choc Apricot Balls’ brand offers sufficient enticement for our interstate friends to grab one of those distinctive orange packets from their supermarket confectionery aisle. We’re sure that they will be hooked in short time if they do.

  • fruchocs
  • Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    About

    Clayton Wehner

    Digital leader, proud Adelaidean, avid reader, Crows fan, craft beer drinker, border collie walker, closet crooner, lover of all foods, family guy

    Linkedin | Twitter | Facebook

    Categories

    • Accessibility
    • Adelaide
    • Analytics
    • Articles
    • Business
    • Content
    • CX/UX
    • Digital Strategy
    • Ecommerce
    • Gaming
    • Heritage
    • Language
    • Leadership
    • Libraries & Books
    • Management
    • Marketing
    • Military
    • Presentations
    • Smart Cities
    • Social Media
    • Stories
    • Technology
    • Video
    • Websites
    • Wellbeing

    Archives

    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • August 2019
    • July 2019
    • June 2019
    • November 2018
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • May 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    ©2021 Clayton Wehner | Powered by WordPress & Superb Themes